March and April are a difficult time for many business owners; it is the time of year I call, “the dip.” As winter ends, many people yearn for the renewed spirit of Springtime, yet it still feels distant.
It’s time to get real – not that I am not always ‘real’ with my readers, but I need shop leaders to embrace the importance of this message! Collision customers don’t need an estimate; they need their vehicles repaired properly and without a lot of fuss.
I grew up in a family of artists. Not always the kind of people that come to mind when thinking of the dog-eat-dog business world. As a young man my own artistic expression found its way into the automotive repair business, as an automotive painter.